Under the guidance of the Chongqing Municipal Culture and Tourism Development Committee, the award ceremony of the "Tell the World Chongqing" International Student Cultural Tourism Promotion Officer Award Ceremony jointly sponsored by the Chongqing International Exchange Center, Chongqing Vocational College of Culture and Art, and the Education Management Branch of the Chongqing Higher Education Association was successfully held at the Chongqing Jialingjiang Cableway Museum. This event is not only an award ceremony, but also a review of the results of a journey of exploration and creation that lasted for several months across Bayu mountains and rivers, creating a new model for Chongqing's international communication.
Global mobilization, an exploration journey across mountains and seas
Since the launch of the campaign, the event has attracted 160 international students from 36 countries and regions around the world, including Russia, Italy, Morocco, Vietnam, Brazil, Pakistan, Rwanda, Indonesia, etc., covering 8 universities including Chongqing University, Southwest University, Southwest University of Political Science and Law, Chongqing Medical University, Chongqing Normal University, Sichuan Foreign Studies University, Sichuan Academy of Fine Arts, and Chongqing Institute of Foreign Languages and Foreign Affairs. During the event, international students created more than 100 works by experiencing Chongqing's city, landscape, intangible cultural heritage, food, cruise ships, hot springs and other characteristic cultural tourism resources, which were disseminated through global network platforms. At present, the number of views on the whole network platform has reached 33.237 million, and the number of overseas platforms has reached 10.564 million.
At the top of the Three Gorges, they recorded the magnificence of "Kuimen Xiangxia"; In the secret realm of Wuling, they explored the strangeness of karst landforms; in Fengdu Ghost Town, they interpret the unique code of folk culture; In the alleys of the mountain city, they feel the warm daily life of urban fireworks. This journey across mountains and rivers has accumulated a wealth of first-hand materials for their subsequent creations.
The results were fruitful, and a number of vivid and three-dimensional Chongqing stories came out of the cocoon
After the collection, the international students threw themselves into the intense creative stage. According to statistics, this event received more than 130 valid entries, covering short videos, vlogs, handbook posters, picture copywriting and other media forms. These works are not only well-made, but also incorporate the creator's unique cultural perspective and personal emotions, resulting in a number of excellent works that are both artistic and communicative.
After a comprehensive evaluation by a jury composed of cultural and tourism experts, media scholars, and foreign experts from multiple dimensions such as cultural connotation, creative expression, production level, and international communication ability, 10 "Gold Medal Cultural Tourism Promotion Officers" were finally selected, as well as special individual awards such as "Best Content Award", "Best Editor Award", "Most Vitality Award", and a number of "point awards" such as "Cruise Ship Promotion Officer" and "Hot Spring Promotion Officer".
Institutional innovation, from "one activity" to "long-term platform"
The far-reaching significance of this event lies in its breakthrough of the conventional model of "one-time awards" and is committed to building a long-term and open international communication system for cultural tourism. According to the on-site release, all international students who win the title of "Gold Medal Cultural Tourism Promotion Officer" will be officially granted a one-year employment period (from January 1 to December 31, 2026). All winners were included in the "International Talent Promotion Pool" in Chongqing.
All students who were hired as "Gold Medal Cultural Tourism Promotion Officer for International Students" were included in Chongqing's "International Talent Promotion Pool". This means that in the days to come, this new team of promotion officers will no longer be the end of the event, but the regular force of Chongqing's cultural tourism international communication. They will be given priority to participate in various cultural tourism exchanges and promotions and intangible cultural heritage experience activities in the city, and their outstanding works will also be promoted in the official media matrix of Chongqing Cultural Tourism, realizing the leap from "short-term projects" to "long-term cooperation".
The future is promising, so that Chongqing's story will continue to shine on the international stage
From extensive solicitation to in-depth collection, from careful creation to strict review, to the final award and the establishment of a long-term mechanism, the "Tell the World Chongqing" international student cultural tourism promotion officer activity has completed a successful closed-loop practice. It proves that the city's charm is being rediscovered through the eyes of young people around the world, and given new life through their stories. This "international propaganda team" with a letter of appointment and full of enthusiasm will become the most vivid and moving voice in Chongqing on the international stage, making the city image of "Xiongqi Landscape and New Rhyme Chongqing" more and more loud in the wave of global communication.
